Manages the product line to maximize sales revenues and meet company objectives.
Establishes and manages effective programs to compensate, coach, appraise and train sales, marketing, and Distribution personnel.
Projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Coordinates distribution of products and customer service including complaint handling and satisfaction surveys.
Identifying marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Lead preparation and scheduling for quarterly business review meetings with all regional representatives to review progress on strategic plans
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Updates job knowledge by participating in educational opportunities; reading professional
Plan regular visits to Key Accounts as well as the General Trade in Nairobi and the regions
Review weekly market intelligence reports from the sales executives and ensure there have set priorities for the month and that there is progress on the same.
Review weekly sales report together with the sales team and ensure they are all aligned.
Receive weekly sales report with action plans for any individual outlet that is behind target from the sales executives.
Prepare monthly regional penetration and sales’ progress reports.
Receive quarterly price surveys – wholesale buying and selling prices from the regions.
Ensure all accounts are operating within the agreed limits, and collections are made on time.
Ensure route to market strategies is well executed so as to deliver maximum product availability and ROI to the company.
Ensure development of close relationships with Key customers including key accounts, distributors and other stakeholders relevant to the success of the business.
Qualifications for the Beverages Area Sales Manager Job:
Degree in Business Administration, Sales and Marketing or related fields.
Minimum of 4-5years progressive Sales, Marketing, Logistics & Distribution and Customer Service experience in FMCG sector.
Experience in developing marketing and sales strategies, excellent analytical skills and the ability to quickly understand and process sales data
Excellent verbal and written communication skills;
Proven team work and leadership skills, and the ability to successfully build and manage a team and mentor all staff and agents in order
To apply for this job please visit www.corporatestaffing.co.ke.