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Marketing & Communications
Rest of Kenya
/ Marketing Officer – Narok
Marketing Officer – Narok
Marketing officer – narok
Rest of Kenya
2 days ago
To develop, establish and maintain marketing strategies to meet the objectives of the hospital.
Qualification Level: Bachelor
Experience Level: Mid level
Experience Length: 3 years
We are a leading private hospital in Narok town. We are looking for qualified, driven and results-oriented individuals for the position of Marketing Officer who will be tasked:
To develop, establish and maintain marketing strategies to meet the objectives of the hospital. Understand and effectively manage customer needs as well as designing a process that ensures a memorable customer experience. This role will involve building and cultivating key relationships with potential customers (corporate & non-corporate), public, development partners and other stakeholders nationally and regionally.
Develop and implement marketing plans and projects for new and existing service
Manage the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants.
Conduct market research and analyse current market condition to determine market requirements for existing and future services.
Monitoring and analysing market trends and study competitors, partners and substitute products and services
Expand and develop marketing communication platforms including social media platforms.
Determine and manage the marketing budget and deliver marketing activity within agreed budget
Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.
Evaluate, review and report on all marketing activity and results.
Identify and map the target customers (corporate & non-corporate).
Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
Organize CMEs for the promotion of the activities and services of the medical departments and specialities.
Organize outreach programs with prospective patient communities.
Assist in designing, printing brochures, leaflets and other hospital marketing materials.
Job Requirements / Qualifications
Bachelor’s degree in Marketing or equivalent from a recognized institution.
Must have minimum experience of 3 years in the healthcare industry.
Proficiency in Microsoft Office Suite.
Digital marketing skills.
How to Apply
Interested candidates are requested to email their applications with detailed curriculum vitae, names and contacts of three referees, current and expected salary on or before 15th April 2018.
Note – Only CVs with relevant Hospital Experience will be considered
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