The Head of Marketing and Communications will lead and manage all marketing and communications. The successful candidate Must have experience marketing Real Estate projects.
Build awareness through thought-out, staged communications and a deliver an annual marketing plan in conjunction with all relevant departments.
Identify groups of stakeholders and engage team members and agencies in Kenya to build awareness of, and trust and loyalty to, the brand. Manage the agencies accordingly.
Analyze existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR & marketing perspective.
Coordinate all work and strategies with Heads of Sales to ensure clear targets for lead generation are upheld and the tracking of leads is maintained via the CRM system.
Manage owned digital platforms – generating relevant content and update as required.
Oversee advertising in all relevant channels and the creation of marketing materials. Supervise and guide appointed vendors on the brand vision and graphic design.
Manage, generate and deliver all content in a professional and concise manner aligned with the house style of the company.
Create regular direct marketing communication with relevant internal/external stakeholders including newsletters, press releases and opinion pieces.
Create awareness of the business through thought leadership programs, placement of opinion pieces, etc.
Ensure the company utilises available speaking opportunities within high-level third-party events.
Deliver consistent reporting on all marketing communication activity and monitor and adjust marketing plans on a monthly, quarterly and annual basis.
Develop and deliver a multi-product marketing budget to time and under budget.
Manage crises issues that may arise.
Must have a relevant Bachelor Degree.
Master Degree would be an added advantage.
Must have 10 years’ experience in a senior marketing and communications role.
Must have experience marketing Real Estate projects
Must have demonstrable knowledge of Sales & Marketing content, collateral and programs designed to build targeted leads.
Demonstrable writing, design and team/agency management skills
Mature, pragmatic and flexible approach, strong commercial judgment.
Team builder and team player but comfortable working autonomously.
Exceptional written and verbal communication skills.
Monthly Gross Salary: Kshs. 370,000 – 420,000/= (Approx. 3,700 – 4,200 USD) depending on experience and qualifications
Deadline: 30th June 2018.
We endeavour to make contact with all of our applicants, but unfortunately high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.
*** Summit Recruitment & Search, as a policy, does not charge any fee as a pre-employment or post-employment requirement***
To apply for this job please visit www.brightermonday.co.ke.